Jaffray Estates

Prime London Market Update: December 2020

As we near the end of what has undoubtedly been a challenging year, London’s prime market has proven to be surprisingly resilient. Despite the challenges facing the market, with offices shut and overseas buyers grounded, prices are still 1% higher than they were a year ago and the number of vendors accepting offers on their homes continues to surpass 2019 levels. 2020 has been a difficult year for the lettings market too. Fewer prospective tenants and an increase in stock has meant landlords have had to be more competitive to secure the best tenants. But activity is increasing and the number of new lets this month suggests more tenants are returning to the market.

The second lockdown in November did not appear to impact buyer’s appetite to secure a prime London home. November saw a 17% increase in the number of properties going under offer compared to the same period last year – the fifth consecutive monthly increase. Vendors were not deterred from bringing their homes to the market either with the number of new instructions across prime areas of London rising 55% in November this year compared with 2019. This was driven by new at listings, with the number of ats brought to the market in November up 65%, compared with a more modest 18% rise for houses.

Transaction volumes continue to recover too, albeit still below 2019 levels. The number of sales in prime areas of London between September and November this year were 6.7% lower than over the same three months in 2019. Splitting out house sales alone shows more sales this year than last. In both prime central London (PCL) and prime London the number of houses sold was higher than 2019. Sales between September and November rose by 6.4% in PCL and 8.1% in prime London. Only prime fringe that recorded a modest fall of 0.7%. It is the higher price brackets where we continue to see the most activity. Sales of homes at £5 million or more are up 10% in the last three months compared with 2019 levels. But activity is increasing in other price bands too, with the number of homes sold across all price bands in the three months to November within 10% of 2019 levels. Across prime areas of London achieved prices, in the three months to November, rose 0.9% on the same period a year ago. PCL has seen prices fall, down 4.4% on the same three months a year ago, whereas both prime London and prime fringe recorded increases of 4% and 1.8% respectively.

We often use properties put under offer as a lead indicator for activity in the coming months. With five monthly increases in under offers this year, it is expected that this will translate into an increase in exchanges as we move into 2021. Beyond that, however, we remain bullish about the prospects for the prime market next year. There are obviously challenges, but the opening up of travel corridors, a more viable option now we are beginning to see a global vaccine roll out, could well mean we see increased number of buyers return to the London market.

Prime London Market Update: December 2020

Success in Fulham SW6

Jaffray Estates are pleased to confirm two recent sales in Fulham this year, an unmodernised house in Parson’s Green, and a 2 two bedroom apartment in Berkeley Home’s highly anticipated Kings Road Park.

Cristowe Road, SW6 | Guide Price: £1,250,000

An unmodernised house in a prime Parson’s Green location, with potential to extend, subject to planning permission, giving the incoming purchaser the opportunity to create a lovely family home.

Given the tricky market conditions and time constraints, this house sale was guided competitively, resulting in over 35 viewings with 7 offers, selling significantly in excess of the guide price. By going the extra mile, we managed to secure a sale for our client within their specified time frame.

Cristowe Road, SW6 | Guide Price: £1,250,000

Kings Road Park, SW6 | Guide Price: £1,545,000

Kings Road Park will transform a hidden part of London’s heritage, to create a new sustainable neighbourhood as part of the Fulham regeneration area.

Situated just 60 metres from the iconic King’s Road and close to the River Thames, King’s Road Park is in one of south-west London’s most celebrated locations. Perfectly located in Zone 2 and only a 10 minute walk from both an Underground and Overground station, this sought-after address is well connected and close to the very best that London has to offer.

Kings Road Park, SW6 | Guide Price: £1,545,000

New Development:

Marylebone Square, Marylebone W1U

Property developer Concord London has appointed Kier to deliver its £106m Marylebone Square mixed-use scheme in the centre of the capital.

Kier will put up a nine-storey, 25,160 sq m building on the site of the former Moxon Street carpark – said to be the last whole city block in the W1 postcode to be developed.

The building has been designed by Simon Bowden Architecture “in the style of a contemporary interpretation of a classic London mansion block that seamlessly blends into its historic surroundings”, with bespoke ceramic cladding, cast aluminium balustrading and feature frieze detailing.

There will be five residential floors above ground floor with 79 apartments and a three-storey basement for retail, restaurant and community facilities including a community hall housing a farmers’ market on Sundays.

Kier Construction managing director Liam Cummins said: “This is an exciting project for us to be appointed to deliver and it draws on both our technical excellence and experience of delivering large scale, mixed-use schemes in London. This appointment is testament to our collaborative relationship with Concord London and its consultant partners. We look forward to successfully delivering this project and creating a lasting legacy in Marylebone as part of our growing portfolio of projects in London.”

Concord London managing director Chris Murray said: “Marylebone Square is a truly significant milestone for us as a company. We look forward to working alongside Kier to deliver a first class development that will combine beautiful architecture, high quality finishes and the latest technology to create exceptional homes for residents and a superb new retail destination for the local community.”

Marylebone Square is unquestionably one of central London’s most exciting new developments currently available for sale; consisting of 54 apartments located in the heart of Marylebone.

Meticulously designed, the building includes a state of the art glass roof, over a central stone courtyard and indoor garden, creating one of Marylebone’s finest new living spaces.

The apartments have been thoughtfully designed with generous proportions, including floor to ceiling windows and a private balcony, or terrace for penthouses, offering best in class living.

Secure residents’ underground parking, 24 hour concierge as well as retail, restaurant, health club and community facilities on ground and lower ground floors

Prices from £2,693,000 to £17,000,000 – Call today to arrange an appointment at the marketing suite.

Marylebone Square, Marylebone W1U

New Properties for Sale:

Please click the addresses to view full details via our website.

The Phoenix, Barrett Street, Marylebone W1U | £1,895,000 | Sole Agent

Jaffray Estates are proud to bring to market this two bedroom apartment for sale in a popular modern purpose-built block. The apartment is well laid out, offering decent living space and two good sized bedrooms. The Phoenix is a secure block complete with porterage and underground parking. The building is centrally located moments from Selfridges department store, Oxford Street and St Christopher’s Place.

The Phoenix, Barrett Street, Marylebone W1U
The Phoenix, Barrett Street, Marylebone W1U
The Phoenix, Barrett Street, Marylebone W1U

Regent’s Gate, St Edmund’s Terrace, Primrose Hill NW8 | £1,450,000 | Sole Agent

Regents Gate is ideally located between Primrose Hill, Regent’s Park and St John’s Wood; we have a 2 bedroom apartment located on the 2nd floor in this modern development. The property includes 2 well proportioned bedrooms and bathrooms, and spacious open plan style living and kitchen space. The apartment also has the benefit of high-tech entertainment systems, mood lighting and air conditioning. There is a 210 sq ft south facing balcony offering excellent natural light, and a secure underground parking space is also included.

Regent’s Gate, St Edmund’s Terrace, Primrose Hill NW8
Regent’s Gate, St Edmund’s Terrace, Primrose Hill NW8
Regent’s Gate, St Edmund’s Terrace, Primrose Hill NW8

Current Properties For Sale:

Fursecroft, George Street, Marylebone W1H | £3,850,000

A newly refurbished family apartment with 4 en-suite bedrooms, in a secure 24-hour portered block located next to Marble Arch and Hyde Park. Fursecroft has now completed an extensive programme of refurbishment in all the communal areas making this a very desirable option.

Fursecroft, George Street, Marylebone W1H
Fursecroft, George Street, Marylebone W1H
Fursecroft, George Street, Marylebone W1H

Cadogan Place, Belgravia SW1X | £2,795,000

An exemplary apartment that has been reconfigured and refurbished to the highest standards. Beautiful high ceilings, period features & west facing garden views make this a ‘best in class’ property.

Cadogan Place, Belgravia SW1X
Cadogan Place, Belgravia SW1X
Cadogan Place, Belgravia SW1X

Fifteen Portman Square, Marylebone W1H | £2,495,000

A rare opportunity to create a prime family apartment, at the front of the building overlooking Portman Square gardens.

Fifteen Portman Square, Marylebone W1H
Fifteen Portman Square, Marylebone W1H
Fifteen Portman Square, Marylebone W1H

Montagu Square, Marylebone W1H | £2,480,000

An elegant and bright lateral 2/3 flat with beautiful garden views, located in one of Marylebone’s premier addresses.

Montagu Square, Marylebone W1H
Montagu Square, Marylebone W1H
Montagu Square, Marylebone W1H

Bryanston Mansions, York Street, Marylebone W1H | £2,395,000

A stunning newly refurbished 3 bedroom flat situated in an attractive red brick mansion block in the heart of Marylebone.

Bryanston Mansions, York Street, Marylebone W1H
Bryanston Mansions, York Street, Marylebone W1H
Bryanston Mansions, York Street, Marylebone W1H

Fifteen Portman Square, Maryebone W1H | £2,350,000

A recently refurbished 3 bedroom apartment situated on a middle floor in this popular 24-hour portered block in Portman Square.

Fifteen Portman Square, Maryebone W1H
Fifteen Portman Square, Maryebone W1H
Fifteen Portman Square, Maryebone W1H

Fifteen Portman Square, Marylebone W1H | £2,150,000

A stunning 3 bedroom apartment for sale, located moments away from Selfridges and Oxford Street.

Fifteen Portman Square, Marylebone W1H
Fifteen Portman Square, Marylebone W1H
Fifteen Portman Square, Marylebone W1H

99 Baker Street, Marylebone W1U

A contemporary 2 bedroom apartment for sale in a modern building ideally located on Baker Street.

99 Baker Street, Marylebone W1U
99 Baker Street, Marylebone W1U
99 Baker Street, Marylebone W1U

One Seymour Street, Marylebone W1H | £1,300,000

A ‘best in class’ apartment for sale in this exclusive new development, with 24 hour concierge and secure underground parking.

One Seymour Street, Marylebone W1H
One Seymour Street, Marylebone W1H
One Seymour Street, Marylebone W1H
Jaffray Estates

Thank You and Warm Wishes

This year I would like to thank our loyal clients, and everyone involved in the business. 2020 has certainly been an unprecedented year, but I am confident as we go into 2021 we will see new successes and sunnier days to come. Wishing you health, wealth and happiness for 2021.

If you are currently trying to sell your property, or are considering selling in the near future, and would like some straightforward advice, then please contact Nicholas Jaffray by telephoning: 020 3091 9311 or via email at: nicholas@jaffray-estates.co.uk. Full details of all our current properties for sale can be found via the company website: www.jaffray-estates.co.uk/property-for-sale.


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